10 Reasons Every DC Should Have A Chiropractic Blog

Today, a chiropractic blog can easily be one of the most valuable online assets.

Here are 10 reasons why every chiropractor should have their own blog (in no particular order):

Reason #1: A chiropractic blog (done correctly) can get you lots of top rankings in the search engines.

It’s true.

There’s nothing more powerful than an active blog when it comes to getting high search engine listings.

The reason for this is that, first, the search engines love to visit blogs more often than traditional static web pages and websites because blogs usually have fresh content (something the search engines love).

Second, blogs are typically designed with something called CSS (programmers lingo for a type of code) that makes the website and web pages easier for the search engines to search-through… and therefore easier to index.

Lastly, blogs are easier to optimize for the search engines than traditional websites because there are tons of free plugins that do the search engine optimization lifting for you.

Reason #2: A chiropractic blog is great for establishing your positioning as an expert and authority in the area of health, wellness, and fitness.

Today, people want to work with an expert… a specialist… an authority in their field. A blog gives you the platform to establish that positioning by distributing valuable content to patients and prospective patients.

And, with zero cost.

Reason #3: A chiropractic blog gives you the opportunity to get regular feedback from patients and prospective patients about how you can improve your practice and the value you’re delivering.

Because blogs are set-up to receive comments from readers, it’s the perfect environment to create a dialogue with patients and prospective patients and get their perspective on what you’re doing right and not-so-right.

Now, you can stop assuming what your patients are thinking, and hear it right from their lips.

Reason #4: A chiropractic blog gives you content to share on all of the different social media sites (i.e. Twitter, Facebook, etc.)

Not only is it easy to repurpose the content that’s being posted on your blog for other web 2.0 sites, it can be done automatically.

With tools like TwitterFeed.com, you can automatically have your blog content distributed to Facebook and Twitter without you lifting a finger.

This is just another way to leverage your blog for greater exposure and positioning online.

Reason #5: A chiropractic gives you the perfect environment to educate patients/prospective patients to correct way of thinking about their health, wellness, and chiropractic care.

Because blogs are designed for content distribution and consumption, it gives you the perfect opportunity to make sure that content directs the thinking of your audience.

In other words, your content can easily be used to teach your readers about the benefits of chiropractic care with you, and the truth about its validity.

Reason #6: A chiropractic blog is one of the most powerful marketing and patient-generating mediums.

It’s true.

Because blogs are typically viewed as an educational vehicle, the content you share on your chiropractic blog will be consumed more often and with more of an open-mind by prospective patients, than on a traditional website (or even offline).

This gives you an awesome opportunity to create, or have content created, that both educates prospective patients and drives them into your practice at the same time.

In other words: content that does your marketing for you.

Reason #7: A chiropractic blog gives you the ability to learn more about your patients’ and prospective patients’ likes, interests, fears, desires, etc.

This is huge… and can be extremely valuable for you as a chiropractor and marketer of chiropractic care. There’s nothing more valuable in marketing than knowing your target market on an intimate level.

The more you know about them, the better, more accurate and compelling your will be.

And, your marketing is the lifeblood of your practice growth.

Reason #8: A chiropractic blog gives you the opportunity to create a little additional side income stream.

With a blog you have the opportunity to earn small commissions any time you recommend a health or wellness book on Amazon, or a vitamin supplement, or even a piece of fitness equipment seen on television.

Plus, this can be done passively with little images or

Posted in Uncategorized | Comments Off on 10 Reasons Every DC Should Have A Chiropractic Blog

Mental Health Care Outreach and Social Media

If you work in the mental health field, you are a natural born communicator. Can we all agree that there is no counseling without a true command of language? After all, psychiatrists, counselors and social workers must all be well versed in BOTH, the spoken and written word to succeed within their chosen career fields.

Counseling sessions are based on active listening skills and the ability to successfully organize and summarize what the client shares. In addition, everything learned from each client session must be converted to accurate, comprehensive and concise progress notes. The data is often admissible in legal proceedings, so the mental health professional must be able to use an economy of words which express a multitude of thoughts and details. Let’s also just remind everyone that professionalism and field credibility also requires neatness, flawless spelling and grammar and attention to proper syntax.

So, where does Social Media enter in to a discussion about listening, thinking, talking, writing and detail orientation?

Social Media Represents the “New World” of Opportunity for Everyone

Social Media is an important form of communication these days. It is becoming a communication tool of choice for many mentally ill clients, especially when they wish to communicate – anonymously – with others to avoid positive

identification and attached stigma. Mental Health professionals are increasingly spending their counseling time instructing their clients in the safe and productive use of Social Media, for this purpose. The chief goal is ALWAYS to protect the vulnerable from exploitation.

The mental health professional is also using Social Media as a way to gain additional professional knowledge as well as to network with others in his own field; including the many that live and work a great distance away.

There are also new opportunities for degree work and certification through online universities and professional organizations, respectively. There are moderated and open forums for career-related discussions on a variety of professional topics developed to advance the field of mental health care.

Plenty of collegial relations and friendships have been forged in the online world, often leading to one-to-one telephone conversations and live meetups. Face-to-face meeting have always been the goal of Social Media, which is designed as an enabler and not a replacement for physical human interaction.

Job information has been exchanged and employment interview offers are often tendered online. And, then there is the research that keeps the mental health care professional up to date on the changes taking places in his field from day to day. Some of the research and anecdotal contributions are the product of practitioners, just like you and me, who choose the Internet as a place to publish our work and share it with the world. We no longer need to wait for third parties to publish what we write.

Forget the Yellow Pages. You Must be Active in Social Media to

Succeed

There is another area in which the worlds of mental health care and Social Media often come together – marketing and outreach. Can any nonprofit or private business afford not to avail themselves of the benefits

Posted in Uncategorized | Comments Off on Mental Health Care Outreach and Social Media