Today, a chiropractic blog can easily be one of the most valuable online assets.
Here are 10 reasons why every chiropractor should have their own blog (in no particular order):
Reason #1: A chiropractic blog (done correctly) can get you lots of top rankings in the search engines.
There’s nothing more powerful than an active blog when it comes to getting high search engine listings.
The reason for this is that, first, the search engines love to visit blogs more often than traditional static web pages and websites because blogs usually have fresh content (something the search engines love).
Second, blogs are typically designed with something called CSS (programmers lingo for a type of code) that makes the website and web pages easier for the search engines to search-through… and therefore easier to index.
Lastly, blogs are easier to optimize for the search engines than traditional websites because there are tons of free plugins that do the search engine optimization lifting for you.
Reason #2: A chiropractic blog is great for establishing your positioning as an expert and authority in the area of health, wellness, and fitness.
Today, people want to work with an expert… a specialist… an authority in their field. A blog gives you the platform to establish that positioning by distributing valuable content to patients and prospective patients.
And, with zero cost.
Reason #3: A chiropractic blog gives you the opportunity to get regular feedback from patients and prospective patients about how you can improve your practice and the value you’re delivering.
Because blogs are set-up to receive comments from readers, it’s the perfect environment to create a dialogue with patients and prospective patients and get their perspective on what you’re doing right and not-so-right.
Now, you can stop assuming what your patients are thinking, and hear it right from their lips.
Reason #4: A chiropractic blog gives you content to share on all of the different social media sites (i.e. Twitter, Facebook, etc.)
Not only is it easy to repurpose the content that’s being posted on your blog for other web 2.0 sites, it can be done automatically.
With tools like TwitterFeed.com, you can automatically have your blog content distributed to Facebook and Twitter without you lifting a finger.
This is just another way to leverage your blog for greater exposure and positioning online.
Reason #5: A chiropractic gives you the perfect environment to educate patients/prospective patients to correct way of thinking about their health, wellness, and chiropractic care.
Because blogs are designed for content distribution and consumption, it gives you the perfect opportunity to make sure that content directs the thinking of your audience.
In other words, your content can easily be used to teach your readers about the benefits of chiropractic care with you, and the truth about its validity.
Reason #6: A chiropractic blog is one of the most powerful marketing and patient-generating mediums.
Because blogs are typically viewed as an educational vehicle, the content you share on your chiropractic blog will be consumed more often and with more of an open-mind by prospective patients, than on a traditional website (or even offline).
This gives you an awesome opportunity to create, or have content created, that both educates prospective patients and drives them into your practice at the same time.
In other words: content that does your marketing for you.
Reason #7: A chiropractic blog gives you the ability to learn more about your patients’ and prospective patients’ likes, interests, fears, desires, etc.
This is huge… and can be extremely valuable for you as a chiropractor and marketer of chiropractic care. There’s nothing more valuable in marketing than knowing your target market on an intimate level.
The more you know about them, the better, more accurate and compelling your will be.
And, your marketing is the lifeblood of your practice growth.
Reason #8: A chiropractic blog gives you the opportunity to create a little additional side income stream.
With a blog you have the opportunity to earn small commissions any time you recommend a health or wellness book on Amazon, or a vitamin supplement, or even a piece of fitness equipment seen on television.
Plus, this can be done passively with little images or